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Our Mission

Our mission is to give individuals the opportunity to show pride in their favorite places with localized comfortable clothing.

Whether you have lived your entire life in the same city, just moving into a new town, or just visiting a place on vacation, you can enjoy clothing that shows your love of a city!

Our Vision

We believe every city has the right to be known for their unique culture, personality, and people while still being a part of a larger American identity.

Ever have someone ask you “Where are you from?” just to get the response “Never heard of that, what city is that close to?”

Well we believe every city should be known for itself without having to give a reference and lose its identity. We believe in each of our cities, no matter the size.


Joe Burnett and Michael Gustafson

We have lived in the Woodstock, Ga area our entire lives. When we were younger, Woodstock was merely a town of 10,000 people. Since then, it has grown to just over 30,000!

But what’s the one thing it hasn’t lost?

It’s relaxing small town atmosphere and unique identity! Whether you are looking for a quick bite to eat at Canyon’s or enjoying the fine dining of Reel, you’re bound to have an enjoyable experience. We hope you too share the same passion for your city!

To reach out to us for questions, comments, or feedback send us an email: or